top of page


Why your business needs a digital strategy - And how to build one that works
In today’s fast-paced, technology-driven world, a digital strategy isn’t just a 'nice to have' - it’s a 'must have'. A digital strategy leads the way to a successful digital transformation. Without one, organisations risk falling behind, missing out on innovation because of lethargy or making the wrong digital choices, and leaving themselves vulnerable to disruption. To explain how to create a successful digital strategy and how to execute on it, we made the infographic Digit

Erik Hartman
5 days ago3 min read


Business Process Management as the foundation for Agentic AI
The emergence of Agentic AI – autonomous AI systems that make decisions and perform actions independently – promises to revolutionise how...

Erik Hartman
Oct 93 min read


Sun Tzu: The Art of Strategy
With the publication of Strategy in Digital Transformation , we will be regularly sharing the contents of the book here. Today, we follow...

Erik Hartman
Oct 23 min read


International book launch of 'Strategy in Digital Transformation'
After two years of thinking, reading, writing, and editing, the time has almost come: the long-awaited book Strategy in Digital...

Erik Hartman
Sep 182 min read


The challenge of any strategy: effective implementation
Many strategies fall by the wayside somewhere along the line: they are either not implemented at all or are poorly implemented. As a...

Erik Hartman
Sep 113 min read


Handy ‘how-to’ book for creating a digital strategy
This September, TIMAF publishes the Strategy in Digital Transformation book, a practical guide to help you create a successful digital...

Erik Hartman
Sep 22 min read


Community experiences: getting started with Digital transformation
Last Wednesday, communications and digital professionals gathered at ING's headquarters in Amsterdam to exchange experiences and ideas...

Linda Francis
Jul 33 min read


AI is far from meeting expectations
The rise of generative AI raises many questions about its effect on our economy and labor market. All sorts of stories circulate about...

Erik Hartman
Jun 243 min read


Advatera community: Digital Workplace, International Comms, Employee Experience Benelux
On Tuesday 24th June, Advatera is organising a community meeting at ING Group in Amsterdam. During the meeting, you will also hear from...

Linda Francis
Jun 202 min read


Nobel laureate breaks through AI hype
Many analysts predict that artificial intelligence (AI) will transform the global economy, but MIT economist Daron Acemoglu offers a - in...

Erik Hartman
Jun 101 min read


Focus on the “What's in it for me?” in your digital strategy
Communicating is exchanging information with another person. The more you know about your interlocutor the greater the chance of...

Erik Hartman
May 224 min read


AI-driven productivity: look at the process again
Artificial intelligence (AI) offers tremendous opportunities for productivity improvement, but it requires more than just implementing...

Erik Hartman
May 82 min read


Artificial intelligence (AI) requires breaking silos
More and more organisations are investing in artificial intelligence (AI) to make decisions faster, smarter and in a more scalable way....

Erik Hartman
Apr 173 min read


From data maze to clarity: strategy as key to understanding performance
Many organisations struggle with gaining good insight into their performance - both within internal organisation and in interaction with...

Erik Hartman
Apr 102 min read


Four stages of maturity in AI use
Artificial intelligence (AI) is playing an increasing role in organisations, as they strive to leverage AI to create value and gain...

Erik Hartman
Apr 32 min read


AI as a team member? Lessons from an experiment
Artificial intelligence (AI) is often presented as the driving force behind the future of work. But what happens when we use AI not just...

Erik Hartman
Mar 274 min read


From scenario to successful tool selection: Epics, User Stories and Requirements
When you get to work selecting a new tool or application, creating scenarios is often the first step. Scenarios help you identify the...

Erik Hartman
Mar 63 min read


The Impact of New U.S. Cyber Policy: Russia no longer a threat?
Recent news from the United States has caused a shockwave within the European IT and cybersecurity community. The surprising statement by...

Erik Hartman
Mar 52 min read


A measurable strategy is critical to transformation success
In a world increasingly driven by technology and data, formulating a digital strategy is essential for organisations that want to grow...

Erik Hartman
Jan 94 min read


Process management is more than just describing processes "as is".
It's something I see frequently when I come to advise an organisation or when I have students in a BPM training: they are busy busy busy...

Erik Hartman
Oct 17, 20243 min read

bottom of page