Artificial intelligence (AI) is everywhere. Organisations are investing heavily in AI applications, promising more efficient processes, better decision-making and new sources of revenue. But the reality is that many AI projects do not deliver the desired results. Why? Because AI is not a magic bullet. It is a powerful tool that only creates value if your organisation is ready for it. At TIMAF, we see every day that organisations wishing to deploy AI must first work on their d

The TIMAF team travelled across Europe over the past few months for three events, a workshop, and the book launch of “Strategy in Digital Transformation”. We met many professionals, exchanged experiences and gained a wealth of impressions. Almost every presentation and almost every conversation was about AI. There was a constant stream of self-proclaimed AI experts who tried to explain artificial intelligence with conviction to an interested but also overwhelmed audience. For

This morning we hosted a roundtable on Digital strategy, bringing together senior leaders from diverse industries - each with years of experience in digital transformation. The goal was simple: share real-world challenges, successes, and lessons learned. What emerged was a candid discussion about the human, strategic, and cultural factors that make or break digital initiatives. This isn’t just another theoretical take on digital strategy. It’s a practical breakdown of what ac

Digital transformation is no longer a buzzword, but a necessity for organisations that want to survive and grow in a rapidly changing world. Yet many initiatives fail – not because of a lack of technology, but because of a lack of strategy and execution power. During the Digital Leadership Forum 2025 in Vienna , I will be giving an interactive masterclass in which we will tackle these challenges. Entitled “Making digital transformation a winner: How to align strategy and exec

In today’s fast-paced, technology-driven world, a digital strategy isn’t just a 'nice to have' - it’s a 'must have'. A digital strategy leads the way to a successful digital transformation. Without one, organisations risk falling behind, missing out on innovation because of lethargy or making the wrong digital choices, and leaving themselves vulnerable to disruption. To explain how to create a successful digital strategy and how to execute on it, we made the infographic Digit

The emergence of Agentic AI – autonomous AI systems that make decisions and perform actions independently – promises to revolutionise how...

With the publication of Strategy in Digital Transformation , we will be regularly sharing the contents of the book here. Today, we follow...

After two years of thinking, reading, writing, and editing, the time has almost come: the long-awaited book Strategy in Digital...

Many strategies fall by the wayside somewhere along the line: they are either not implemented at all or are poorly implemented. As a...

This September, TIMAF publishes the Strategy in Digital Transformation book, a practical guide to help you create a successful digital...

Artificial intelligence (AI) is notorious for the massive amounts of money, data, energy it requires to deliver - not always reliable -...

Last Wednesday, communications and digital professionals gathered at ING's headquarters in Amsterdam to exchange experiences and ideas...

The rise of generative AI raises many questions about its effect on our economy and labor market. All sorts of stories circulate about...

On Tuesday 24th June, Advatera is organising a community meeting at ING Group in Amsterdam. During the meeting, you will also hear from...

The essential role of optimal information is too often underestimated in digital transformations. The focus is mostly on technology and...

Many analysts predict that artificial intelligence (AI) will transform the global economy, but MIT economist Daron Acemoglu offers a - in...

The promise of artificial intelligence (AI) is irresistible to executives and shareholders: huge savings can be made on employees with AI...

For me, one of the great benefits of digital technology is that it can help you listen better to your target audiences: both verbal and...

Communicating is exchanging information with another person. The more you know about your interlocutor the greater the chance of...

While artificial intelligence (AI) is changing society, the biggest concern of executives is the potential disruption (disruption) of...