On Tuesday 19th May, Advatera is organising a community meeting at Kubota in Nieuw-Vennep. This exclusive Advatera event brings together thought leaders, practitioners, and experts in the field to explore cutting-edge strategies, real-world case studies, and actionable insights that will empower you to elevate your communication efforts. The role of Corporate communications in the culture of sustainability Maria Vasbotten and her colleagues from Kubota will present the Role O

In TIMAF’s new Strategy in Digital transformation training, you don’t just learn about AI: you master it. This is your chance to actually use artificial intelligence (AI) to craft a winning digital strategy and turn it into real-world results. Digital transformation isn’t just about technology. It's first of all about strategy. So how do you leverage digital tools to achieve real business goals? And how does artificial intelligence (AI) play a dual role: to develop your strat

A digital strategy is not just a technical plan. It is a strategic compass that helps organisations achieve their goals in an increasingly digital world. But how do you ensure this strategy truly adds value? The answer is simple, yet often overlooked: listen to (senior) management. A digital strategy that truly makes a difference starts with listening. Listening to the vision of management, the pain points of employees, and the needs of customers. Only then can you develop a

One of the most overlooked barriers to successful transformation is a psychological phenomenon: organisational moral disengagement. This occurs when employees, immersed in their organisational roles, lose sight of their identities as customers or citizens. They begin to prioritise internal processes, bureaucratic goals, or short-term organisational wins over the needs and experiences of the very audiences they serve. Research shows * that this shift in perspective — where ind

The world of information management has undergone fundamental changes in recent years due to the rise of artificial intelligence (AI). Whilst the basic principles of information management remain valid, AI has radically transformed the landscape. At every stage of the lifecycle – from planning to retention – AI offers new opportunities to work more efficiently, more intelligently and in a more future-proof way. In this article, you can read about how AI and AI tools are alrea

Digital transformation is no longer a choice, but a necessity. Yet we see many organisations struggling with their digital ambitions. Why? Because they often forget that technology is never the goal, but always the means to an end. Without a clear and coherent digital strategy, any transformation is doomed to fail. But what exactly makes such a strategy indispensable? A compass for the entire organisation A well-developed digital strategy provides vision and focus . It ensure

AI agents are the talk of the town. They promise to revolutionise productivity, customer service and decision-making. But as is often the case with new technologies, expectations run higher than reality. What are the pitfalls of placing blind faith in AI agents? And how can you actually succeed by integrating them into a well-thought-out digital strategy? AI agents offer enormous opportunities, provided you approach them in the right way. Don’t start with the technology, but

Strategy is not a static plan, but a dynamic process of adaptation, anticipation and action. This applies just as much to organisations as it does to armies. The war in Ukraine makes it clear that the battlefield is changing dramatically as a result of the introduction of digital technology. In my book Strategy in Digital Transformation , I demonstrate how military strategy forms the basis for effective organisational strategy. But just as on the battlefield, technology is ch

A successful digital strategy stands or falls with the correct use of technology. Artificial intelligence (AI) in particular is often praised as the solution to all kinds of challenges, but the reality is more nuanced. Chatbots that generate incorrect answers, AI agents with security vulnerabilities, or systems that do not meet the actual needs of customers and professionals in the organisation: these are examples of how technology, when used without careful consideration, ca

A digital strategy is more than just a plan on paper. Success lies in its implementation: how well teams understand the strategy, put it into practice and continuously improve it. Many organisations struggle with the gap between strategy and implementation. How do you ensure that everyone in the organisation knows what is going on, what is expected of them and how they can contribute to the digital goals? The solution lies in a powerful combination of a clear strategy and an

Many digital transformations fail due to a lack of a good digital strategy. Sometimes the digital strategy is completely absent, sometimes it is too vague or even completely unworkable. And strategists receive little or no feedback for improvement on strategies that are implemented. In the new TIMAF training course “ Strategy in digital transformation ” , participants learn how to create, share, implement, measure and optimise a digital strategy for a successful digital trans

The hype surrounding artificial intelligence (AI) shows no sign of abating. The flood of exaggerated positive and negative reports about AI continues to demand attention. Take this shocking headline, for example: ‘95 per cent of GenAI pilots fail’. But is that really true? Recent MIT research concludes that 95 per cent of AI initiatives fail and that only 5 per cent can be considered truly successful or, at least, can be developed further to the production phase within the o

A successful digital strategy does not start with technology, but with a clear connection to the business strategy. How do you ensure that your digital initiatives truly contribute to your organisation's goals? The TIMAF digital strategy game offers a practical approach to making this connection. The first three steps in the game – the goals, the pain points and the success factors – are the key to a digital strategy that aligns with what really matters to your organisation.

The world is changing at a rapid pace due to digital technologies and artificial intelligence (AI). Organisations that want to successfully implement AI must look beyond the technology itself. It starts with a clear connection between organisational strategy and digital strategy. AI is not an end in itself, but a means to solve real organisational challenges. But how do you establish that connection? And how do you measure whether you’re on the right track? AI as a solution,

The world is changing rapidly due to artificial intelligence (AI). Leaders often ask for help with their AI strategy, but what they really need is a strategy for the AI era. An AI strategy is limited to technology and tools, while a strategy for the AI era challenges you to fundamentally rethink your business, value creation and capabilities. The real question is not, ‘How do we apply AI?’ but ‘How do we win in a world transformed by AI?’ AI webinars: from theory to practice

With more and more self-proclaimed AI experts falling over themselves to sell their AI talk and prompts, it is wise to immerse yourself in the subject. I can recommend seven books that will help you get started with artificial intelligence (AI) in the digital transformation of your organisation in a serious and responsible manner. I have read six books with great interest and used them for my own book, Strategy in Digital Transformation , and in my advice to organisations. Th

Ukraine is showing the world how digital transformation is not just a strategic choice, but a lifeline in times of crisis. As the country fights for its existence, it has deployed digital solutions with remarkable speed and innovative power to keep the government, economy and society running. From e-government and blockchain to cybersecurity and citizen participation, Ukraine demonstrates that digital maturity is not a luxury but a necessity, even, or especially, in times of

Artificial intelligence (AI) is everywhere. Organisations are investing heavily in AI applications, promising more efficient processes, better decision-making and new sources of revenue. But the reality is that many AI projects do not deliver the desired results. Why? Because AI is not a magic bullet. It is a powerful tool that only creates value if your organisation is ready for it. At TIMAF, we see every day that organisations wishing to deploy AI must first work on their d

The TIMAF team travelled across Europe over the past few months for three events, a workshop, and the book launch of “Strategy in Digital Transformation”. We met many professionals, exchanged experiences and gained a wealth of impressions. Almost every presentation and almost every conversation was about AI. There was a constant stream of self-proclaimed AI experts who tried to explain artificial intelligence with conviction to an interested but also overwhelmed audience. For

This morning we hosted a roundtable on Digital strategy, bringing together senior leaders from diverse industries - each with years of experience in digital transformation. The goal was simple: share real-world challenges, successes, and lessons learned. What emerged was a candid discussion about the human, strategic, and cultural factors that make or break digital initiatives. This isn’t just another theoretical take on digital strategy. It’s a practical breakdown of what ac