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Why your business needs a digital strategy - And how to build one that works
In today’s fast-paced, technology-driven world, a digital strategy isn’t just a 'nice to have' - it’s a 'must have'. A digital strategy leads the way to a successful digital transformation. Without one, organisations risk falling behind, missing out on innovation because of lethargy or making the wrong digital choices, and leaving themselves vulnerable to disruption. To explain how to create a successful digital strategy and how to execute on it, we made the infographic Digit

Erik Hartman
5 days ago3 min read


Business Process Management as the foundation for Agentic AI
The emergence of Agentic AI – autonomous AI systems that make decisions and perform actions independently – promises to revolutionise how...

Erik Hartman
Oct 93 min read


Sun Tzu: The Art of Strategy
With the publication of Strategy in Digital Transformation , we will be regularly sharing the contents of the book here. Today, we follow...

Erik Hartman
Oct 23 min read


International book launch of 'Strategy in Digital Transformation'
After two years of thinking, reading, writing, and editing, the time has almost come: the long-awaited book Strategy in Digital...

Erik Hartman
Sep 182 min read


The challenge of any strategy: effective implementation
Many strategies fall by the wayside somewhere along the line: they are either not implemented at all or are poorly implemented. As a...

Erik Hartman
Sep 113 min read


Handy ‘how-to’ book for creating a digital strategy
This September, TIMAF publishes the Strategy in Digital Transformation book, a practical guide to help you create a successful digital...

Erik Hartman
Sep 22 min read


Gluttonous AI worms its way into your job
Artificial intelligence (AI) is notorious for the massive amounts of money, data, energy it requires to deliver - not always reliable -...

Erik Hartman
Jul 83 min read


Community experiences: getting started with Digital transformation
Last Wednesday, communications and digital professionals gathered at ING's headquarters in Amsterdam to exchange experiences and ideas...

Linda Francis
Jul 33 min read


AI is far from meeting expectations
The rise of generative AI raises many questions about its effect on our economy and labor market. All sorts of stories circulate about...

Erik Hartman
Jun 243 min read


Advatera community: Digital Workplace, International Comms, Employee Experience Benelux
On Tuesday 24th June, Advatera is organising a community meeting at ING Group in Amsterdam. During the meeting, you will also hear from...

Linda Francis
Jun 202 min read


The no longer ignorable role of Information Architecture in AI
The essential role of optimal information is too often underestimated in digital transformations. The focus is mostly on technology and...

Erik Hartman
Jun 194 min read


Nobel laureate breaks through AI hype
Many analysts predict that artificial intelligence (AI) will transform the global economy, but MIT economist Daron Acemoglu offers a - in...

Erik Hartman
Jun 101 min read


Vast majority of executives plan to increase budgets for AI
The promise of artificial intelligence (AI) is irresistible to executives and shareholders: huge savings can be made on employees with AI...

Erik Hartman
Jun 53 min read


AI helps with better conversation
For me, one of the great benefits of digital technology is that it can help you listen better to your target audiences: both verbal and...

Erik Hartman
May 293 min read


Focus on the “What's in it for me?” in your digital strategy
Communicating is exchanging information with another person. The more you know about your interlocutor the greater the chance of...

Erik Hartman
May 224 min read


How disruptive is AI for your organisation?
While artificial intelligence (AI) is changing society, the biggest concern of executives is the potential disruption (disruption) of...

Erik Hartman
May 154 min read


New 'MarTech' overview
Recently, Real Story Group released its latest “Martech Stack Vendor Map. With more vendors, a new 'line' and new insights. I often use...

Erik Hartman
May 92 min read


AI-driven productivity: look at the process again
Artificial intelligence (AI) offers tremendous opportunities for productivity improvement, but it requires more than just implementing...

Erik Hartman
May 82 min read


Artificial intelligence (AI) requires breaking silos
More and more organisations are investing in artificial intelligence (AI) to make decisions faster, smarter and in a more scalable way....

Erik Hartman
Apr 173 min read


From data maze to clarity: strategy as key to understanding performance
Many organisations struggle with gaining good insight into their performance - both within internal organisation and in interaction with...

Erik Hartman
Apr 102 min read

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