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Three events, a book launch and a workshop: how AI dominates every conversation
The TIMAF team travelled across Europe over the past few months for three events, a workshop, and the book launch of “Strategy in Digital Transformation”. We met many professionals, exchanged experiences and gained a wealth of impressions. Almost every presentation and almost every conversation was about AI. There was a constant stream of self-proclaimed AI experts who tried to explain artificial intelligence with conviction to an interested but also overwhelmed audience. For

Erik Hartman
Nov 114 min read


Lessons from the Digital strategy roundtable
This morning we hosted a roundtable on Digital strategy, bringing together senior leaders from diverse industries - each with years of experience in digital transformation. The goal was simple: share real-world challenges, successes, and lessons learned. What emerged was a candid discussion about the human, strategic, and cultural factors that make or break digital initiatives. This isn’t just another theoretical take on digital strategy. It’s a practical breakdown of what ac

Erik Hartman
Oct 284 min read


Handy ‘how-to’ book for creating a digital strategy
This September, TIMAF publishes the Strategy in Digital Transformation book, a practical guide to help you create a successful digital...

Erik Hartman
Sep 22 min read


Gluttonous AI worms its way into your job
Artificial intelligence (AI) is notorious for the massive amounts of money, data, energy it requires to deliver - not always reliable -...

Erik Hartman
Jul 83 min read


Community experiences: getting started with Digital transformation
Last Wednesday, communications and digital professionals gathered at ING's headquarters in Amsterdam to exchange experiences and ideas...

Linda Francis
Jul 33 min read


AI is far from meeting expectations
The rise of generative AI raises many questions about its effect on our economy and labor market. All sorts of stories circulate about...

Erik Hartman
Jun 243 min read


Advatera community: Digital Workplace, International Comms, Employee Experience Benelux
On Tuesday 24th June, Advatera is organising a community meeting at ING Group in Amsterdam. During the meeting, you will also hear from...

Linda Francis
Jun 202 min read


Nobel laureate breaks through AI hype
Many analysts predict that artificial intelligence (AI) will transform the global economy, but MIT economist Daron Acemoglu offers a - in...

Erik Hartman
Jun 101 min read


Vast majority of executives plan to increase budgets for AI
The promise of artificial intelligence (AI) is irresistible to executives and shareholders: huge savings can be made on employees with AI...

Erik Hartman
Jun 53 min read


AI helps with better conversation
For me, one of the great benefits of digital technology is that it can help you listen better to your target audiences: both verbal and...

Erik Hartman
May 293 min read


New 'MarTech' overview
Recently, Real Story Group released its latest “Martech Stack Vendor Map. With more vendors, a new 'line' and new insights. I often use...

Erik Hartman
May 92 min read


AI-driven productivity: look at the process again
Artificial intelligence (AI) offers tremendous opportunities for productivity improvement, but it requires more than just implementing...

Erik Hartman
May 82 min read


Artificial intelligence (AI) requires breaking silos
More and more organisations are investing in artificial intelligence (AI) to make decisions faster, smarter and in a more scalable way....

Erik Hartman
Apr 173 min read


Four stages of maturity in AI use
Artificial intelligence (AI) is playing an increasing role in organisations, as they strive to leverage AI to create value and gain...

Erik Hartman
Apr 32 min read


Signal is not a safe place for confidential communications
Last week, a fuss arose around a private Signal group in which U.S. officials discussed military action against Houthi targets in Yemen....

Erik Hartman
Apr 13 min read


AI as a team member? Lessons from an experiment
Artificial intelligence (AI) is often presented as the driving force behind the future of work. But what happens when we use AI not just...

Erik Hartman
Mar 274 min read


The Impact of New U.S. Cyber Policy: Russia no longer a threat?
Recent news from the United States has caused a shockwave within the European IT and cybersecurity community. The surprising statement by...

Erik Hartman
Mar 52 min read


Introduction to Enterprise Architecture
Architecture provides the foundation for a building, as well as for a digital organisation. Every professional involved in digital...

Erik Hartman
Feb 273 min read


Rich knowledge sharing on digital transformation at Clavis Publishing
On June 20, we organised an Advatera* community meeting in Hasselt at Clavis Publishing. With presentations from RTBF and the online...

Erik Hartman
Jun 27, 20243 min read


Share your knowledge on digital transformation at Clavis Publishing
On June 20 we are organising an Advatera community meeting in Hasselt at Clavis Publishing. A unique opportunity to share your...

Linda Francis
Jun 13, 20241 min read

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