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Organisational strategy and digital strategy in the AI era
The world is changing at a rapid pace due to digital technologies and artificial intelligence (AI). Organisations that want to successfully implement AI must look beyond the technology itself. It starts with a clear connection between organisational strategy and digital strategy. AI is not an end in itself, but a means to solve real organisational challenges. But how do you establish that connection? And how do you measure whether you’re on the right track? AI as a solution,

Erik Hartman
4 days ago3 min read


Not an AI strategy, but a digital strategy for the AI era
The world is changing rapidly due to artificial intelligence (AI). Leaders often ask for help with their AI strategy, but what they really need is a strategy for the AI era. An AI strategy is limited to technology and tools, while a strategy for the AI era challenges you to fundamentally rethink your business, value creation and capabilities. The real question is not, ‘How do we apply AI?’ but ‘How do we win in a world transformed by AI?’ AI webinars: from theory to practice

Erik Hartman
Jan 83 min read


Digital resilience in wartime: what Europe can learn from Ukraine
Ukraine is showing the world how digital transformation is not just a strategic choice, but a lifeline in times of crisis. As the country fights for its existence, it has deployed digital solutions with remarkable speed and innovative power to keep the government, economy and society running. From e-government and blockchain to cybersecurity and citizen participation, Ukraine demonstrates that digital maturity is not a luxury but a necessity, even, or especially, in times of

Erik Hartman
Dec 11, 20253 min read


Digital maturity: the essential foundation for successful AI deployment
Artificial intelligence (AI) is everywhere. Organisations are investing heavily in AI applications, promising more efficient processes, better decision-making and new sources of revenue. But the reality is that many AI projects do not deliver the desired results. Why? Because AI is not a magic bullet. It is a powerful tool that only creates value if your organisation is ready for it. At TIMAF, we see every day that organisations wishing to deploy AI must first work on their d

Erik Hartman
Dec 4, 20254 min read


Three events, a book launch and a workshop: how AI dominates every conversation
The TIMAF team travelled across Europe over the past few months for three events, a workshop, and the book launch of “Strategy in Digital Transformation”. We met many professionals, exchanged experiences and gained a wealth of impressions. Almost every presentation and almost every conversation was about AI. There was a constant stream of self-proclaimed AI experts who tried to explain artificial intelligence with conviction to an interested but also overwhelmed audience. For

Erik Hartman
Nov 11, 20254 min read


Lessons from the Digital strategy roundtable
This morning we hosted a roundtable on Digital strategy, bringing together senior leaders from diverse industries - each with years of experience in digital transformation. The goal was simple: share real-world challenges, successes, and lessons learned. What emerged was a candid discussion about the human, strategic, and cultural factors that make or break digital initiatives. This isn’t just another theoretical take on digital strategy. It’s a practical breakdown of what ac

Erik Hartman
Oct 28, 20254 min read


Handy ‘how-to’ book for creating a digital strategy
This September, TIMAF publishes the Strategy in Digital Transformation book, a practical guide to help you create a successful digital...

Erik Hartman
Sep 2, 20252 min read


Gluttonous AI worms its way into your job
Artificial intelligence (AI) is notorious for the massive amounts of money, data, energy it requires to deliver - not always reliable -...

Erik Hartman
Jul 8, 20253 min read


Community experiences: getting started with Digital transformation
Last Wednesday, communications and digital professionals gathered at ING's headquarters in Amsterdam to exchange experiences and ideas...

Linda Francis
Jul 3, 20253 min read


AI is far from meeting expectations
The rise of generative AI raises many questions about its effect on our economy and labor market. All sorts of stories circulate about...

Erik Hartman
Jun 24, 20253 min read


Advatera community: Digital Workplace, International Comms, Employee Experience Benelux
On Tuesday 24th June, Advatera is organising a community meeting at ING Group in Amsterdam. During the meeting, you will also hear from...

Linda Francis
Jun 20, 20252 min read


Nobel laureate breaks through AI hype
Many analysts predict that artificial intelligence (AI) will transform the global economy, but MIT economist Daron Acemoglu offers a - in...

Erik Hartman
Jun 10, 20251 min read


Vast majority of executives plan to increase budgets for AI
The promise of artificial intelligence (AI) is irresistible to executives and shareholders: huge savings can be made on employees with AI...

Erik Hartman
Jun 5, 20253 min read


AI helps with better conversation
For me, one of the great benefits of digital technology is that it can help you listen better to your target audiences: both verbal and...

Erik Hartman
May 29, 20253 min read


New 'MarTech' overview
Recently, Real Story Group released its latest “Martech Stack Vendor Map. With more vendors, a new 'line' and new insights. I often use...

Erik Hartman
May 9, 20252 min read


AI-driven productivity: look at the process again
Artificial intelligence (AI) offers tremendous opportunities for productivity improvement, but it requires more than just implementing...

Erik Hartman
May 8, 20252 min read


Artificial intelligence (AI) requires breaking silos
More and more organisations are investing in artificial intelligence (AI) to make decisions faster, smarter and in a more scalable way....

Erik Hartman
Apr 17, 20253 min read


Four stages of maturity in AI use
Artificial intelligence (AI) is playing an increasing role in organisations, as they strive to leverage AI to create value and gain...

Erik Hartman
Apr 3, 20252 min read


Signal is not a safe place for confidential communications
Last week, a fuss arose around a private Signal group in which U.S. officials discussed military action against Houthi targets in Yemen....

Erik Hartman
Apr 1, 20253 min read


AI as a team member? Lessons from an experiment
Artificial intelligence (AI) is often presented as the driving force behind the future of work. But what happens when we use AI not just...

Erik Hartman
Mar 27, 20254 min read

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