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From strategy to action: master AI for creation & execution
In TIMAF’s new Strategy in Digital transformation training, you don’t just learn about AI: you master it. This is your chance to actually use artificial intelligence (AI) to craft a winning digital strategy and turn it into real-world results. Digital transformation isn’t just about technology. It's first of all about strategy. So how do you leverage digital tools to achieve real business goals? And how does artificial intelligence (AI) play a dual role: to develop your strat
Erik Hartman
May 73 min read


Digital transformation without a strategy? Then it’s bound to fail
Digital transformation is no longer a choice, but a necessity. Yet we see many organisations struggling with their digital ambitions. Why? Because they often forget that technology is never the goal, but always the means to an end. Without a clear and coherent digital strategy, any transformation is doomed to fail. But what exactly makes such a strategy indispensable? A compass for the entire organisation A well-developed digital strategy provides vision and focus . It ensure
Erik Hartman
Apr 23 min read


AI Agents: from hype to real value with a strong digital strategy
AI agents are the talk of the town. They promise to revolutionise productivity, customer service and decision-making. But as is often the case with new technologies, expectations run higher than reality. What are the pitfalls of placing blind faith in AI agents? And how can you actually succeed by integrating them into a well-thought-out digital strategy? AI agents offer enormous opportunities, provided you approach them in the right way. Don’t start with the technology, but
Erik Hartman
Mar 263 min read


Serious use of AI: why 95% remains superficial and how you can change that
The hype surrounding artificial intelligence (AI) shows no sign of abating. The flood of exaggerated positive and negative reports about AI continues to demand attention. Take this shocking headline, for example: ‘95 per cent of GenAI pilots fail’. But is that really true? Recent MIT research concludes that 95 per cent of AI initiatives fail and that only 5 per cent can be considered truly successful or, at least, can be developed further to the production phase within the o
Erik Hartman
Feb 54 min read

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