Practical strategy training with the Obeya

A digital strategy is more than just a plan on paper. Success lies in its implementation: how well teams understand the strategy, put it into practice and continuously improve it. Many organisations struggle with the gap between strategy and implementation.

How do you ensure that everyone in the organisation knows what is going on, what is expected of them and how they can contribute to the digital goals? The solution lies in a powerful combination of a clear strategy and an effective implementation approach, such as the Obeya method.

Why digital strategies often fail

Organisations invest a lot of time and energy in developing a digital strategy, but often get stuck during implementation. Strategy and execution remain separate worlds, leading to inefficiency, frustration and missed opportunities. Teams on the work floor do not always know how their daily work contributes to the big goals, and leaders lack insight into progress and bottlenecks.

The result? A strategy that is not alive and does not have the desired effect.

Obeya: the bridge between strategy and execution

Obeya (Japanese for “large room”) is a visual and interactive working method that connects strategy and execution. In an Obeya space – physical or digital – teams and leaders come together to:

• Make strategic goals and progress visible (e.g. with KPIs, roadmaps and project status boards).

• Discuss problems and opportunities directly and make quick decisions.

• Involve everyone in the digital transformation, from management to the shop floor.

Obeya, the large room

Obeya makes strategy tangible. Teams not only see what needs to be done, but also why it is important. This increases engagement and speeds up implementation.

Read more about Obeya in Connecting digital strategy and implementation with Obeya.

Learning by doing: the TIMAF Digital Strategy Training

In the TIMAF Digital Strategy Training, you will not only learn how to create a digital strategy, but above all how to share, implement, measure and optimise it. The training is practice-oriented and offers concrete tools and methodologies, such as:

• The TIMAF Digital Strategy Game: an interactive exercise for developing and testing strategies.

• OGSM framework: for structuring goals, strategies and measurable results.

• Obeya sessions: to continuously align strategy and implementation.

  
  

During the training, you will work on a real business case. You will learn how to set up an Obeya, how to involve teams in the strategy and how to quickly identify and resolve bottlenecks. At the end of the training, you will not only receive a certificate, but also a concrete plan to get started in your own organisation.

Who is this training for?

The training is intended for professionals responsible for digital transformation, such as managers, project leaders and consultants. Whether you work in a large organisation or an SME, the methodologies are applicable in any context.

Register and make a difference

Would you like to learn how to not only create a digital strategy, but also successfully implement it? Then register for the TIMAF Digital Strategy Training. Choose between a two-day online training course or a three-day classroom or in-company training course.

Open enrolment dates:

• 21, 22, 23 April 2026 (Utrecht)

• 8, 9, 10 December 2026 (Utrecht)

  
  

Investment:

• Online: €995 per person

• Open enrolment: €2,980 per person

• In-company: €2,000 per person

  
  

What you get:

• The book Strategy in Digital Transformation as a guide.

• Access to the TIMAF Digital Strategy Game and other practical tools.

• A certificate as a TIMAF Digital Strategy Specialist.

Ready to take your digital strategy from paper to practice? Register now and learn how to connect strategy and execution with Obeya!