Organisational strategy and digital strategy in the AI era
- Erik Hartman
- Jan 15
- 3 min read
The world is changing at a rapid pace due to digital technologies and artificial intelligence (AI). Organisations that want to successfully implement AI must look beyond the technology itself.
It starts with a clear connection between organisational strategy and digital strategy. AI is not an end in itself, but a means to solve real organisational challenges. But how do you establish that connection? And how do you measure whether you’re on the right track?
AI as a solution, not a goal
Many organisations make the mistake of viewing AI as a standalone project. They invest in tools and technology without first asking: what problem are we solving with this?
Digital transformation isn’t about technology. It’s about the ability to continuously adapt your organisation to a changing world.
But that’s not where it stops. To truly make an impact, you need to measure whether AI is contributing to your strategic goals. This means defining clear indicators and measurement tools. For example: if AI is meant to improve customer satisfaction, which KPIs will you use to track that? And how will you adjust your strategy if the results fall short or even exceed expectations?
Strategy in Digital transformation
Learn how to create, share, execute, measure, and optimise digital strategies for successful digital transformation.
With an ideal mix of theory, best practices, examples, interviews, and exercises, you can immediately apply everything in practice.
The bridge between strategy and execution.
A digital strategy isn’t a static document. It’s a dynamic process that constantly evolves based on data and insights. This is where the TIMAF Digital Strategy Game comes in. The game helps teams bridge the gap between organisational strategy and digital ambitions. By collaborating on scenarios and making strategic choices, teams not only clarify what they want to achieve but also determine how to measure and optimise their approach.
The game challenges participants to think critically about:
Which organisational problems AI can solve.
How to measure and adjust success.
What capabilities are required to deploy AI effectively.
This way, AI is no longer a standalone experiment but an integral part of the digital strategy one that is directly linked to the organisational strategy.
A strategy for the digital age
In our new book, Strategy in Digital Transformation, we delve deeper into this topic. We demonstrate how to develop a digital strategy that aligns with your organisational goals and how to leverage AI as a catalyst for growth and innovation. The book provides practical tools for leaders who want to not only implement but also measure and learn from their initiatives.
Ready to get started with your digital strategy?
Want to experience firsthand how to connect organisational strategy with digital strategy? Play the TIMAF Digital Strategy Game with your team and develop a successful digital strategy step by step.
This approach enables you to deploy AI in a meaningful way to achieve your organisation’s goals.
In a world that is changing faster than ever, one thing is certain: those who fail to link their strategy with digital opportunities will fall behind.
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Create a digital strategy for the AI webinars.
On January 20 and 27, TIMAF advisor Erik Hartman will host two webinars in the AI webinar series. During these webinars, you will create a concrete digital strategy that uses AI to solve a problem.
Join in and shape the future! Don’t miss this chance to prepare for the AI era. Check out the learning program 'Shaping the Future of Work with AI' and sign up for Erik’s sessions.
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