Learn from your peers: Digital Workplace, External & Internal Communications

Linda Francis
3 hours ago
3 min read

On Tuesday 19th May, Advatera is organising a community meeting at Kubota in Nieuw-Vennep. This exclusive Advatera event brings together thought leaders, practitioners, and experts in the field to explore cutting-edge strategies, real-world case studies, and actionable insights that will empower you to elevate your communication efforts.

The role of Corporate communications in the culture of sustainability

Maria Vasbotten and her colleagues from Kubota will present the Role Of Corporate Communication on to develop the culture of sustainability. With a deep understanding of the complexities of the European organisational landscape, Maria collaborates with her team to develop and implement strategic communication frameworks that foster a culture of sustainability.

Her expertise lies in aligning corporate messaging with broader ESG goals, ensuring that sustainability is not just a priority but a core value embedded in the company’s identity. Together with her colleagues Maja Möllerström and Kanae Inage, Maria contributes to driving meaningful change through clear, impactful, and stakeholder-focused.

Building an employer brand

Conor Lynch, Head of Internal Communications at TIP Group will talk about building an employer brand. For many years, TIP’s employer brand received limited attention. In late 2023, in close collaboration with HR and Marketing, Communications set out to change that: to develop a new Employer Value Proposition tailored to our key target audiences. This work culminated in the launch of a refreshed employer brand, complete with a new visual identity and our tagline: “it’s how we roll” which we successfully launched internally and externally in 2025.

The role of AI in your strategy

Erik M. Hartman, author of the “Strategy in Digital Transformation” book will guide the discussions and ensure a productive and engaging experience for all attendees. join him in engaging and thought-provoking discussion on why strategy must always lead the way in the era of AI. This session will explore how organisations can harness the power of artificial intelligence as a tool to enhance and not to replace strategic thinking.

Open dialogue, safe space, idea sharing

With plenty of time for open dialogue, attendees will have the opportunity to share their current challenges and collaborate on solutions with peers. Whether you're navigating digital transformation or simply curious about the intersection of AI and strategy, this discussion promises practical insights and actionable takeaways

You will meet and engage with colleagues from different organisations during this meeting. Sign up for the meeting on 19 May in Nieuw Vennep

European community

Advatera is a European community of professionals in communications, marketing and digital transformation. The community is active in Germany, Austria, Switzerland, France, Belgium, the Netherlands and the UK.

You can join and participate in any online and physical meeting across Europe. There are weekly meetings somewhere in Europe. In the Netherlands and Belgium, we organise 6 to 8 meetings every year.

Unique peek at other colleagues workspaces

The local community meetings always provide a unique insight into the workspaces of colleagues. You literally see where and how they work and how they deal with the daily challenges of the profession.

Of course, all meetings are confidential and without commercial agencies, consultants and suppliers. All attendees are professionals who come together to share practical experiences in a safe environment.

Each meeting is at a different organisation. So you get a good idea of what is going on. You can attend a meeting for free to see if it has value for you or your organisation.