Not an AI strategy, but a digital strategy for the AI era

Erik Hartman
5 days ago
3 min read

The world is changing rapidly due to artificial intelligence (AI). Leaders often ask for help with their AI strategy, but what they really need is a strategy for the AI era.

An AI strategy is limited to technology and tools, while a strategy for the AI era challenges you to fundamentally rethink your business, value creation and capabilities. The real question is not, ‘How do we apply AI?’ but ‘How do we win in a world transformed by AI?’

AI webinars: from theory to practice

Advatera – the European community for leaders in communication, marketing and digital transformation – is organising a series of webinars in which you will learn how to put AI into practice. Erik Hartman, expert in digital strategy and founder of TIMAF, will be hosting two interactive sessions.

No dry theory, but hands-on exercises with the TIMAF strategy game. You won't just develop an AI strategy, but a digital strategy in which AI is a means to an end – not an end in itself.

What can you expect?

Insight into how AI is changing your sector, customer needs and competitiveness.
Practical tools to strengthen or renew your business model with AI.
A fresh perspective on value creation: not how you use AI, but why and for what purpose.
An introduction to the experiences of other professionals who are successfully applying AI.

Why these webinars?

AI is more than just a technology; it is a catalyst for new rules of the game. During these sessions, you will work on:

Diagnosing changes in your industry and customer behaviour.
Redefining your business model with AI as a lever.
Concrete steps to integrate AI into your strategy without falling into the technology trap.
A methodology for creating, implementing, measuring and improving your strategy.

Strategy game for successful AI

AI is not a goal, but an accelerator of strategic choices. The TIMAF strategy game helps you make those choices consciously. So that you don't lag behind, but actively shape the future. During the Advatera webinars, you will experience for yourself how the game broadens your thinking: from technology adoption to strategic repositioning.

“AI is not the strategy. It is the context in which your strategy succeeds or fails.”

The TIMAF strategy game is specially designed to help organisations develop a digital strategy in which AI is not the goal, but a powerful tool. The game offers a practical, interactive approach to guiding leaders and teams in redefining their business model in the AI era.

This webinar is an opportunity for you

The series of AI webinars is intended for leaders, communication and marketing professionals, and anyone who wants to use AI to make a real difference. Whether you are just starting out or already have experience, these webinars offer new perspectives and directly applicable insights.

Join us and shape the future! Don't miss this opportunity to prepare for the AI era. Check out the learning programme “Shaping the Future of Work with AI” and register for Erik's sessions. Places are limited – reserve your spot now!

All webinar participants will receive a link to the book “Strategy in Digital Transformation” and access to resources to help you make your digital strategy a success.