Digital transformation is no longer a choice, but a necessity. Yet we see many organisations struggling with their digital ambitions. Why? Because they often forget that technology is never the goal, but always the means to an end. Without a clear and coherent digital strategy, any transformation is doomed to fail. But what exactly makes such a strategy indispensable? A compass for the entire organisation A well-developed digital strategy provides vision and focus . It ensure

AI agents are the talk of the town. They promise to revolutionise productivity, customer service and decision-making. But as is often the case with new technologies, expectations run higher than reality. What are the pitfalls of placing blind faith in AI agents? And how can you actually succeed by integrating them into a well-thought-out digital strategy? AI agents offer enormous opportunities, provided you approach them in the right way. Don’t start with the technology, but

A successful digital strategy stands or falls with the correct use of technology. Artificial intelligence (AI) in particular is often praised as the solution to all kinds of challenges, but the reality is more nuanced. Chatbots that generate incorrect answers, AI agents with security vulnerabilities, or systems that do not meet the actual needs of customers and professionals in the organisation: these are examples of how technology, when used without careful consideration, ca

A digital strategy is more than just a plan on paper. Success lies in its implementation: how well teams understand the strategy, put it into practice and continuously improve it. Many organisations struggle with the gap between strategy and implementation. How do you ensure that everyone in the organisation knows what is going on, what is expected of them and how they can contribute to the digital goals? The solution lies in a powerful combination of a clear strategy and an

The hype surrounding artificial intelligence (AI) shows no sign of abating. The flood of exaggerated positive and negative reports about AI continues to demand attention. Take this shocking headline, for example: ‘95 per cent of GenAI pilots fail’. But is that really true? Recent MIT research concludes that 95 per cent of AI initiatives fail and that only 5 per cent can be considered truly successful or, at least, can be developed further to the production phase within the o

A successful digital strategy does not start with technology, but with a clear connection to the business strategy. How do you ensure that your digital initiatives truly contribute to your organisation's goals? The TIMAF digital strategy game offers a practical approach to making this connection. The first three steps in the game – the goals, the pain points and the success factors – are the key to a digital strategy that aligns with what really matters to your organisation.

The world is changing at a rapid pace due to digital technologies and artificial intelligence (AI). Organisations that want to successfully implement AI must look beyond the technology itself. It starts with a clear connection between organisational strategy and digital strategy. AI is not an end in itself, but a means to solve real organisational challenges. But how do you establish that connection? And how do you measure whether you’re on the right track? AI as a solution,

The world is changing rapidly due to artificial intelligence (AI). Leaders often ask for help with their AI strategy, but what they really need is a strategy for the AI era. An AI strategy is limited to technology and tools, while a strategy for the AI era challenges you to fundamentally rethink your business, value creation and capabilities. The real question is not, ‘How do we apply AI?’ but ‘How do we win in a world transformed by AI?’ AI webinars: from theory to practice

Ukraine is showing the world how digital transformation is not just a strategic choice, but a lifeline in times of crisis. As the country fights for its existence, it has deployed digital solutions with remarkable speed and innovative power to keep the government, economy and society running. From e-government and blockchain to cybersecurity and citizen participation, Ukraine demonstrates that digital maturity is not a luxury but a necessity, even, or especially, in times of

Artificial intelligence (AI) is everywhere. Organisations are investing heavily in AI applications, promising more efficient processes, better decision-making and new sources of revenue. But the reality is that many AI projects do not deliver the desired results. Why? Because AI is not a magic bullet. It is a powerful tool that only creates value if your organisation is ready for it. At TIMAF, we see every day that organisations wishing to deploy AI must first work on their d

The TIMAF team travelled across Europe over the past few months for three events, a workshop, and the book launch of “Strategy in Digital Transformation”. We met many professionals, exchanged experiences and gained a wealth of impressions. Almost every presentation and almost every conversation was about AI. There was a constant stream of self-proclaimed AI experts who tried to explain artificial intelligence with conviction to an interested but also overwhelmed audience. For

This morning we hosted a roundtable on Digital strategy, bringing together senior leaders from diverse industries - each with years of experience in digital transformation. The goal was simple: share real-world challenges, successes, and lessons learned. What emerged was a candid discussion about the human, strategic, and cultural factors that make or break digital initiatives. This isn’t just another theoretical take on digital strategy. It’s a practical breakdown of what ac

In today’s fast-paced, technology-driven world, a digital strategy isn’t just a 'nice to have' - it’s a 'must have'. A digital strategy leads the way to a successful digital transformation. Without one, organisations risk falling behind, missing out on innovation because of lethargy or making the wrong digital choices, and leaving themselves vulnerable to disruption. To explain how to create a successful digital strategy and how to execute on it, we made the infographic Digit

With the publication of Strategy in Digital Transformation , we will be regularly sharing the contents of the book here. Today, we follow...

After two years of thinking, reading, writing, and editing, the time has almost come: the long-awaited book Strategy in Digital...

Many strategies fall by the wayside somewhere along the line: they are either not implemented at all or are poorly implemented. As a...

This September, TIMAF publishes the Strategy in Digital Transformation book, a practical guide to help you create a successful digital...

Last Wednesday, communications and digital professionals gathered at ING's headquarters in Amsterdam to exchange experiences and ideas...

The rise of generative AI raises many questions about its effect on our economy and labor market. All sorts of stories circulate about...

Many analysts predict that artificial intelligence (AI) will transform the global economy, but MIT economist Daron Acemoglu offers a - in...