top of page


Why your business needs a digital strategy - And how to build one that works
In today’s fast-paced, technology-driven world, a digital strategy isn’t just a 'nice to have' - it’s a 'must have'. A digital strategy leads the way to a successful digital transformation. Without one, organisations risk falling behind, missing out on innovation because of lethargy or making the wrong digital choices, and leaving themselves vulnerable to disruption. To explain how to create a successful digital strategy and how to execute on it, we made the infographic Digit

Erik Hartman
5 days ago3 min read


Sun Tzu: The Art of Strategy
With the publication of Strategy in Digital Transformation , we will be regularly sharing the contents of the book here. Today, we follow...

Erik Hartman
Oct 23 min read


International book launch of 'Strategy in Digital Transformation'
After two years of thinking, reading, writing, and editing, the time has almost come: the long-awaited book Strategy in Digital...

Erik Hartman
Sep 182 min read


The challenge of any strategy: effective implementation
Many strategies fall by the wayside somewhere along the line: they are either not implemented at all or are poorly implemented. As a...

Erik Hartman
Sep 113 min read


Handy ‘how-to’ book for creating a digital strategy
This September, TIMAF publishes the Strategy in Digital Transformation book, a practical guide to help you create a successful digital...

Erik Hartman
Sep 22 min read


Community experiences: getting started with Digital transformation
Last Wednesday, communications and digital professionals gathered at ING's headquarters in Amsterdam to exchange experiences and ideas...

Linda Francis
Jul 33 min read


AI is far from meeting expectations
The rise of generative AI raises many questions about its effect on our economy and labor market. All sorts of stories circulate about...

Erik Hartman
Jun 243 min read


Nobel laureate breaks through AI hype
Many analysts predict that artificial intelligence (AI) will transform the global economy, but MIT economist Daron Acemoglu offers a - in...

Erik Hartman
Jun 101 min read


Focus on the “What's in it for me?” in your digital strategy
Communicating is exchanging information with another person. The more you know about your interlocutor the greater the chance of...

Erik Hartman
May 224 min read


From data maze to clarity: strategy as key to understanding performance
Many organisations struggle with gaining good insight into their performance - both within internal organisation and in interaction with...

Erik Hartman
Apr 102 min read


AI transforms information management and information governance: Lessons from U.S. intelligence agencies
Artificial intelligence (AI) can play a decisive role in breaking down traditional barriers in information management. By leveraging AI...

Erik Hartman
Mar 205 min read


AI-supported CMS: the future of smart content management
The rise of artificial intelligence (AI) offers new opportunities and innovations in the world of content management systems (CMS). AI in...

Erik Hartman
Mar 133 min read


Why a digital strategy only works when everyone knows it
“Unknown is unloved.” The same is certainly true of an organisation's digital strategy. Although organisations invest billions in digital...

Erik Hartman
Jan 303 min read


Connecting digital strategy and execution with Obeya
A digital strategy is about more than just making plans and implementing technology. Success depends on execution: how well workplace...

Erik Hartman
Jan 163 min read


A measurable strategy is critical to transformation success
In a world increasingly driven by technology and data, formulating a digital strategy is essential for organisations that want to grow...

Erik Hartman
Jan 94 min read


The pitfall of deploying AI too quickly without understanding the problem
In today's world, with technology advancing at a lightning pace, there is a growing temptation to tackle complex problems directly with...

Erik Hartman
Oct 10, 20244 min read


Webinar - Strategy in Digital Transformation
Friday, June 21, we are hosting a webinar on the role of strategy in digital transformation. Register for free and learn how to create,...

Linda Francis
May 30, 20241 min read


The need for digital transformation
The call for digital transformation is getting louder and louder. And that sound comes not only from consultants looking to get a piece...

Erik Hartman
May 16, 20244 min read


Digital transformation is strategy
Digital transformation uses technology as a means to meet the demands and opportunities of the digital age in which we now live. But true...

Erik Hartman
May 2, 20242 min read


A good strategy always has these three key elements
Organisations tend to call many things a 'strategy'. But often it is not a strategy at all. Fake strategies like these pollute digital...

Erik Hartman
Sep 7, 20233 min read

bottom of page