Artificial intelligence (AI) is everywhere. Organisations are investing heavily in AI applications, promising more efficient processes, better decision-making and new sources of revenue. But the reality is that many AI projects do not deliver the desired results. Why? Because AI is not a magic bullet. It is a powerful tool that only creates value if your organisation is ready for it. At TIMAF, we see every day that organisations wishing to deploy AI must first work on their d

This morning we hosted a roundtable on Digital strategy, bringing together senior leaders from diverse industries - each with years of experience in digital transformation. The goal was simple: share real-world challenges, successes, and lessons learned. What emerged was a candid discussion about the human, strategic, and cultural factors that make or break digital initiatives. This isn’t just another theoretical take on digital strategy. It’s a practical breakdown of what ac

Digital transformation is no longer a buzzword, but a necessity for organisations that want to survive and grow in a rapidly changing world. Yet many initiatives fail – not because of a lack of technology, but because of a lack of strategy and execution power. During the Digital Leadership Forum 2025 in Vienna , I will be giving an interactive masterclass in which we will tackle these challenges. Entitled “Making digital transformation a winner: How to align strategy and exec

In today’s fast-paced, technology-driven world, a digital strategy isn’t just a 'nice to have' - it’s a 'must have'. A digital strategy leads the way to a successful digital transformation. Without one, organisations risk falling behind, missing out on innovation because of lethargy or making the wrong digital choices, and leaving themselves vulnerable to disruption. To explain how to create a successful digital strategy and how to execute on it, we made the infographic Digit

With the publication of Strategy in Digital Transformation , we will be regularly sharing the contents of the book here. Today, we follow...

After two years of thinking, reading, writing, and editing, the time has almost come: the long-awaited book Strategy in Digital...

Many strategies fall by the wayside somewhere along the line: they are either not implemented at all or are poorly implemented. As a...

This September, TIMAF publishes the Strategy in Digital Transformation book, a practical guide to help you create a successful digital...

Last Wednesday, communications and digital professionals gathered at ING's headquarters in Amsterdam to exchange experiences and ideas...

The rise of generative AI raises many questions about its effect on our economy and labor market. All sorts of stories circulate about...

The promise of artificial intelligence (AI) is irresistible to executives and shareholders: huge savings can be made on employees with AI...

Communicating is exchanging information with another person. The more you know about your interlocutor the greater the chance of...

Artificial intelligence (AI) offers tremendous opportunities for productivity improvement, but it requires more than just implementing...

More and more organisations are investing in artificial intelligence (AI) to make decisions faster, smarter and in a more scalable way....

Many organisations struggle with gaining good insight into their performance - both within internal organisation and in interaction with...

Artificial intelligence (AI) is playing an increasing role in organisations, as they strive to leverage AI to create value and gain...

Artificial intelligence (AI) is often presented as the driving force behind the future of work. But what happens when we use AI not just...

Architecture provides the foundation for a building, as well as for a digital organisation. Every professional involved in digital...

“Unknown is unloved.” The same is certainly true of an organisation's digital strategy. Although organisations invest billions in digital...

Organisations that make decisions based on data perform significantly better than organisations that still rely on gut feeling....