Digital Transformation Workshop: How to Align Strategy and Execution

Digital transformation is no longer a buzzword, but a necessity for organisations that want to survive and grow in a rapidly changing world. Yet many initiatives fail – not because of a lack of technology, but because of a lack of strategy and execution power.

During the Digital Leadership Forum 2025 in Vienna, I will be giving an interactive masterclass in which we will tackle these challenges. Entitled “Making digital transformation a winner: How to align strategy and execution”, you will learn how to not only define a digital strategy, but also how to actually implement, measure and improve it. With practical tools and insights that you can immediately apply in your own organisation.

Practical workshop – get started yours

The workshop is not a theoretical lecture, but a practical session in which you will:

• Learn how to develop a digital strategy that aligns with your organisation's goals – and that employees truly understand and embrace.

  
  

• Get tools to connect strategy and execution: from stakeholder management to agile working methods that combine flexibility and focus.

  
  

• Discover how to measure and adjust progress with KPIs that truly reflect success (and not just activity).

  
  

• Gain experience with the TIMAF Digital Strategy Game, a proven method for increasing digital maturity and accelerating transformation.

What you will learn in the workshop

Theme	Why it is important	What to bring
Measuring and improving	Success is not binary: it is about continuous optimisation.	KPIs and feedback loops that help you adjust and increase impact.
Define strategy	Without a clear vision and objectives, digital transformation becomes a loose collection of projects.	A step-by-step plan for linking a digital strategy to business objectives – with practical examples.
Ensuring implementation	The best strategy is worthless if no one implements it.	Techniques for creating support, setting priorities and breaking down silos.

This workshop is for you!

This masterclass is specially designed for:

• Digital transformation leaders who are grappling with the gap between strategy and execution.

  
  

• Managers and executives who want to understand how to steer digital initiatives without getting lost in the tech hype.

• Communication and HR professionals who want to involve employees in change.

• Consultants and trainers who are looking for new methods to guide clients through digital transformation.

Learn to use AI in your strategy

The Digital Leadership Forum 2025 focuses on leadership, AI and digital culture – precisely the ingredients needed for successful transformation. My workshop ties in seamlessly with this: we look not only at what you need to do, but above all at how you do it. With a focus on:

• The human factor - How do you create a culture in which employees not only go along with change, but also actively support it?

  
  

• Practical application - No PowerPoint theory, but exercises and cases you can immediately put into practice.

  
  

• AI as an accelerator - How can you use artificial intelligence to connect strategy and implementation more intelligently?

I will teach you how to apply AI prompts in developing your digital strategy. Select a business case, download the workshop documents, and you can immediately begin working with the AI of your choice.

The journey of digital transformation

Digital transformation is not a project with an end date, but a continuous journey in which strategy and implementation must go hand in hand. In this workshop, I will not only give you the map, but also the compass – so you know where you are going and how to get there. With the right tools, mindset and approach, you can turn digital transformation from a risky gamble into a profitable strategy.

'Strategy in Digital Transformation' paperback, playing cards, and game poster.

Participants in this workshop will receive the book “Strategy in Digital Transformation”, the Digital Strategy Playing Cards, and the game poster. They will also receive a set of workshop documents and AI sample prompts to help them develop their digital strategy.

Practical information

• Date and time: Monday, 3 November 2025, 1:05 p.m. – 4:00 p.m. (CET)

• Location: Haus der Ingenieure, Vienna

• Who should attend: Professionals in digital transformation, strategy, communication, and leadership.

• Want to know more? View the full programme at Digital Leadership Forum 2025.

Are you ready to bridge the gap between strategy and execution? I look forward to seeing you in Vienna!

Discount code

Use the code ‘MODERATOR’ to receive a 35% discount on the entire event. That means two days of learning a great deal from other professionals, enjoying beautiful Vienna with a group museum visit, and delicious food.