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From strategy to action: master AI for creation & execution
In TIMAF’s new Strategy in Digital transformation training, you don’t just learn about AI: you master it. This is your chance to actually use artificial intelligence (AI) to craft a winning digital strategy and turn it into real-world results. Digital transformation isn’t just about technology. It's first of all about strategy. So how do you leverage digital tools to achieve real business goals? And how does artificial intelligence (AI) play a dual role: to develop your strat

Erik Hartman
2 days ago3 min read


The importance of listening to senior management in Digital strategy
A digital strategy is not just a technical plan. It is a strategic compass that helps organisations achieve their goals in an increasingly digital world. But how do you ensure this strategy truly adds value? The answer is simple, yet often overlooked: listen to (senior) management. A digital strategy that truly makes a difference starts with listening. Listening to the vision of management, the pain points of employees, and the needs of customers. Only then can you develop a

Erik Hartman
Apr 302 min read


Digital transformation without a strategy? Then it’s bound to fail
Digital transformation is no longer a choice, but a necessity. Yet we see many organisations struggling with their digital ambitions. Why? Because they often forget that technology is never the goal, but always the means to an end. Without a clear and coherent digital strategy, any transformation is doomed to fail. But what exactly makes such a strategy indispensable? A compass for the entire organisation A well-developed digital strategy provides vision and focus . It ensure

Erik Hartman
Apr 23 min read


Organisational strategy and digital strategy in the AI era
The world is changing at a rapid pace due to digital technologies and artificial intelligence (AI). Organisations that want to successfully implement AI must look beyond the technology itself. It starts with a clear connection between organisational strategy and digital strategy. AI is not an end in itself, but a means to solve real organisational challenges. But how do you establish that connection? And how do you measure whether you’re on the right track? AI as a solution,

Erik Hartman
Jan 153 min read


Digital resilience in wartime: what Europe can learn from Ukraine
Ukraine is showing the world how digital transformation is not just a strategic choice, but a lifeline in times of crisis. As the country fights for its existence, it has deployed digital solutions with remarkable speed and innovative power to keep the government, economy and society running. From e-government and blockchain to cybersecurity and citizen participation, Ukraine demonstrates that digital maturity is not a luxury but a necessity, even, or especially, in times of

Erik Hartman
Dec 11, 20253 min read


Digital Transformation Workshop: How to Align Strategy and Execution
Digital transformation is no longer a buzzword, but a necessity for organisations that want to survive and grow in a rapidly changing world. Yet many initiatives fail – not because of a lack of technology, but because of a lack of strategy and execution power. During the Digital Leadership Forum 2025 in Vienna , I will be giving an interactive masterclass in which we will tackle these challenges. Entitled “Making digital transformation a winner: How to align strategy and exec

Erik Hartman
Oct 23, 20253 min read


Why your business needs a digital strategy - And how to build one that works
In today’s fast-paced, technology-driven world, a digital strategy isn’t just a 'nice to have' - it’s a 'must have'. A digital strategy leads the way to a successful digital transformation. Without one, organisations risk falling behind, missing out on innovation because of lethargy or making the wrong digital choices, and leaving themselves vulnerable to disruption. To explain how to create a successful digital strategy and how to execute on it, we made the infographic Digit

Erik Hartman
Oct 14, 20253 min read

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