The world is changing at a rapid pace due to digital technologies and artificial intelligence (AI). Organisations that want to successfully implement AI must look beyond the technology itself. It starts with a clear connection between organisational strategy and digital strategy. AI is not an end in itself, but a means to solve real organisational challenges. But how do you establish that connection? And how do you measure whether you’re on the right track? AI as a solution,

The world is changing rapidly due to artificial intelligence (AI). Leaders often ask for help with their AI strategy, but what they really need is a strategy for the AI era. An AI strategy is limited to technology and tools, while a strategy for the AI era challenges you to fundamentally rethink your business, value creation and capabilities. The real question is not, ‘How do we apply AI?’ but ‘How do we win in a world transformed by AI?’ AI webinars: from theory to practice

With more and more self-proclaimed AI experts falling over themselves to sell their AI talk and prompts, it is wise to immerse yourself in the subject. I can recommend seven books that will help you get started with artificial intelligence (AI) in the digital transformation of your organisation in a serious and responsible manner. I have read six books with great interest and used them for my own book, Strategy in Digital Transformation , and in my advice to organisations. Th

Artificial intelligence (AI) is everywhere. Organisations are investing heavily in AI applications, promising more efficient processes, better decision-making and new sources of revenue. But the reality is that many AI projects do not deliver the desired results. Why? Because AI is not a magic bullet. It is a powerful tool that only creates value if your organisation is ready for it. At TIMAF, we see every day that organisations wishing to deploy AI must first work on their d

The TIMAF team travelled across Europe over the past few months for three events, a workshop, and the book launch of “Strategy in Digital Transformation”. We met many professionals, exchanged experiences and gained a wealth of impressions. Almost every presentation and almost every conversation was about AI. There was a constant stream of self-proclaimed AI experts who tried to explain artificial intelligence with conviction to an interested but also overwhelmed audience. For

Digital transformation is no longer a buzzword, but a necessity for organisations that want to survive and grow in a rapidly changing world. Yet many initiatives fail – not because of a lack of technology, but because of a lack of strategy and execution power. During the Digital Leadership Forum 2025 in Vienna , I will be giving an interactive masterclass in which we will tackle these challenges. Entitled “Making digital transformation a winner: How to align strategy and exec

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