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Greater control over the information lifecycle: the role of AI in information management
The world of information management has undergone fundamental changes in recent years due to the rise of artificial intelligence (AI). Whilst the basic principles of information management remain valid, AI has radically transformed the landscape. At every stage of the lifecycle – from planning to retention – AI offers new opportunities to work more efficiently, more intelligently and in a more future-proof way. In this article, you can read about how AI and AI tools are alrea

Erik Hartman
Apr 94 min read


AI Agents: from hype to real value with a strong digital strategy
AI agents are the talk of the town. They promise to revolutionise productivity, customer service and decision-making. But as is often the case with new technologies, expectations run higher than reality. What are the pitfalls of placing blind faith in AI agents? And how can you actually succeed by integrating them into a well-thought-out digital strategy? AI agents offer enormous opportunities, provided you approach them in the right way. Don’t start with the technology, but

Erik Hartman
Mar 263 min read


Digital strategy: why in-depth technological knowledge is essential
A successful digital strategy stands or falls with the correct use of technology. Artificial intelligence (AI) in particular is often praised as the solution to all kinds of challenges, but the reality is more nuanced. Chatbots that generate incorrect answers, AI agents with security vulnerabilities, or systems that do not meet the actual needs of customers and professionals in the organisation: these are examples of how technology, when used without careful consideration, ca

Erik Hartman
Mar 123 min read


Serious use of AI: why 95% remains superficial and how you can change that
The hype surrounding artificial intelligence (AI) shows no sign of abating. The flood of exaggerated positive and negative reports about AI continues to demand attention. Take this shocking headline, for example: ‘95 per cent of GenAI pilots fail’. But is that really true? Recent MIT research concludes that 95 per cent of AI initiatives fail and that only 5 per cent can be considered truly successful or, at least, can be developed further to the production phase within the o

Erik Hartman
Feb 54 min read


Organisational strategy and digital strategy in the AI era
The world is changing at a rapid pace due to digital technologies and artificial intelligence (AI). Organisations that want to successfully implement AI must look beyond the technology itself. It starts with a clear connection between organisational strategy and digital strategy. AI is not an end in itself, but a means to solve real organisational challenges. But how do you establish that connection? And how do you measure whether you’re on the right track? AI as a solution,

Erik Hartman
Jan 153 min read


Not an AI strategy, but a digital strategy for the AI era
The world is changing rapidly due to artificial intelligence (AI). Leaders often ask for help with their AI strategy, but what they really need is a strategy for the AI era. An AI strategy is limited to technology and tools, while a strategy for the AI era challenges you to fundamentally rethink your business, value creation and capabilities. The real question is not, ‘How do we apply AI?’ but ‘How do we win in a world transformed by AI?’ AI webinars: from theory to practice

Erik Hartman
Jan 83 min read


7 AI books to read in 2026
With more and more self-proclaimed AI experts falling over themselves to sell their AI talk and prompts, it is wise to immerse yourself in the subject. I can recommend seven books that will help you get started with artificial intelligence (AI) in the digital transformation of your organisation in a serious and responsible manner. I have read six books with great interest and used them for my own book, Strategy in Digital Transformation , and in my advice to organisations. Th

Erik Hartman
Dec 18, 20257 min read


Digital maturity: the essential foundation for successful AI deployment
Artificial intelligence (AI) is everywhere. Organisations are investing heavily in AI applications, promising more efficient processes, better decision-making and new sources of revenue. But the reality is that many AI projects do not deliver the desired results. Why? Because AI is not a magic bullet. It is a powerful tool that only creates value if your organisation is ready for it. At TIMAF, we see every day that organisations wishing to deploy AI must first work on their d

Erik Hartman
Dec 4, 20254 min read


Three events, a book launch and a workshop: how AI dominates every conversation
The TIMAF team travelled across Europe over the past few months for three events, a workshop, and the book launch of “Strategy in Digital Transformation”. We met many professionals, exchanged experiences and gained a wealth of impressions. Almost every presentation and almost every conversation was about AI. There was a constant stream of self-proclaimed AI experts who tried to explain artificial intelligence with conviction to an interested but also overwhelmed audience. For

Erik Hartman
Nov 11, 20254 min read


Digital Transformation Workshop: How to Align Strategy and Execution
Digital transformation is no longer a buzzword, but a necessity for organisations that want to survive and grow in a rapidly changing world. Yet many initiatives fail – not because of a lack of technology, but because of a lack of strategy and execution power. During the Digital Leadership Forum 2025 in Vienna , I will be giving an interactive masterclass in which we will tackle these challenges. Entitled “Making digital transformation a winner: How to align strategy and exec

Erik Hartman
Oct 23, 20253 min read


Business Process Management as the foundation for Agentic AI
The emergence of Agentic AI – autonomous AI systems that make decisions and perform actions independently – promises to revolutionise how...

Erik Hartman
Oct 9, 20253 min read


Gluttonous AI worms its way into your job
Artificial intelligence (AI) is notorious for the massive amounts of money, data, energy it requires to deliver - not always reliable -...

Erik Hartman
Jul 8, 20253 min read


Community experiences: getting started with Digital transformation
Last Wednesday, communications and digital professionals gathered at ING's headquarters in Amsterdam to exchange experiences and ideas...

Linda Francis
Jul 3, 20253 min read


AI is far from meeting expectations
The rise of generative AI raises many questions about its effect on our economy and labor market. All sorts of stories circulate about...

Erik Hartman
Jun 24, 20253 min read


Advatera community: Digital Workplace, International Comms, Employee Experience Benelux
On Tuesday 24th June, Advatera is organising a community meeting at ING Group in Amsterdam. During the meeting, you will also hear from...

Linda Francis
Jun 20, 20252 min read


Nobel laureate breaks through AI hype
Many analysts predict that artificial intelligence (AI) will transform the global economy, but MIT economist Daron Acemoglu offers a - in...

Erik Hartman
Jun 10, 20251 min read


Vast majority of executives plan to increase budgets for AI
The promise of artificial intelligence (AI) is irresistible to executives and shareholders: huge savings can be made on employees with AI...

Erik Hartman
Jun 5, 20253 min read


AI helps with better conversation
For me, one of the great benefits of digital technology is that it can help you listen better to your target audiences: both verbal and...

Erik Hartman
May 29, 20253 min read


How disruptive is AI for your organisation?
While artificial intelligence (AI) is changing society, the biggest concern of executives is the potential disruption (disruption) of...

Erik Hartman
May 15, 20254 min read


AI-driven productivity: look at the process again
Artificial intelligence (AI) offers tremendous opportunities for productivity improvement, but it requires more than just implementing...

Erik Hartman
May 8, 20252 min read

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