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Organisational strategy and digital strategy in the AI era
The world is changing at a rapid pace due to digital technologies and artificial intelligence (AI). Organisations that want to successfully implement AI must look beyond the technology itself. It starts with a clear connection between organisational strategy and digital strategy. AI is not an end in itself, but a means to solve real organisational challenges. But how do you establish that connection? And how do you measure whether you’re on the right track? AI as a solution,

Erik Hartman
6 days ago3 min read


Not an AI strategy, but a digital strategy for the AI era
The world is changing rapidly due to artificial intelligence (AI). Leaders often ask for help with their AI strategy, but what they really need is a strategy for the AI era. An AI strategy is limited to technology and tools, while a strategy for the AI era challenges you to fundamentally rethink your business, value creation and capabilities. The real question is not, ‘How do we apply AI?’ but ‘How do we win in a world transformed by AI?’ AI webinars: from theory to practice

Erik Hartman
Jan 83 min read


Handy ‘how-to’ book for creating a digital strategy
This September, TIMAF publishes the Strategy in Digital Transformation book, a practical guide to help you create a successful digital...

Erik Hartman
Sep 2, 20252 min read


Community experiences: getting started with Digital transformation
Last Wednesday, communications and digital professionals gathered at ING's headquarters in Amsterdam to exchange experiences and ideas...

Linda Francis
Jul 3, 20253 min read


AI is far from meeting expectations
The rise of generative AI raises many questions about its effect on our economy and labor market. All sorts of stories circulate about...

Erik Hartman
Jun 24, 20253 min read


Nobel laureate breaks through AI hype
Many analysts predict that artificial intelligence (AI) will transform the global economy, but MIT economist Daron Acemoglu offers a - in...

Erik Hartman
Jun 10, 20251 min read


From data maze to clarity: strategy as key to understanding performance
Many organisations struggle with gaining good insight into their performance - both within internal organisation and in interaction with...

Erik Hartman
Apr 10, 20252 min read


A measurable strategy is critical to transformation success
In a world increasingly driven by technology and data, formulating a digital strategy is essential for organisations that want to grow...

Erik Hartman
Jan 9, 20254 min read

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