A digital strategy is more than just a plan on paper. Success lies in its implementation: how well teams understand the strategy, put it into practice and continuously improve it. Many organisations struggle with the gap between strategy and implementation. How do you ensure that everyone in the organisation knows what is going on, what is expected of them and how they can contribute to the digital goals? The solution lies in a powerful combination of a clear strategy and an

Many digital transformations fail due to a lack of a good digital strategy. Sometimes the digital strategy is completely absent, sometimes it is too vague or even completely unworkable. And strategists receive little or no feedback for improvement on strategies that are implemented. In the new TIMAF training course “ Strategy in digital transformation ” , participants learn how to create, share, implement, measure and optimise a digital strategy for a successful digital trans

A successful digital strategy does not start with technology, but with a clear connection to the business strategy. How do you ensure that your digital initiatives truly contribute to your organisation's goals? The TIMAF digital strategy game offers a practical approach to making this connection. The first three steps in the game – the goals, the pain points and the success factors – are the key to a digital strategy that aligns with what really matters to your organisation.

The TIMAF team travelled across Europe over the past few months for three events, a workshop, and the book launch of “Strategy in Digital Transformation”. We met many professionals, exchanged experiences and gained a wealth of impressions. Almost every presentation and almost every conversation was about AI. There was a constant stream of self-proclaimed AI experts who tried to explain artificial intelligence with conviction to an interested but also overwhelmed audience. For

Digital transformation is no longer a buzzword, but a necessity for organisations that want to survive and grow in a rapidly changing world. Yet many initiatives fail – not because of a lack of technology, but because of a lack of strategy and execution power. During the Digital Leadership Forum 2025 in Vienna , I will be giving an interactive masterclass in which we will tackle these challenges. Entitled “Making digital transformation a winner: How to align strategy and exec

In today’s fast-paced, technology-driven world, a digital strategy isn’t just a 'nice to have' - it’s a 'must have'. A digital strategy leads the way to a successful digital transformation. Without one, organisations risk falling behind, missing out on innovation because of lethargy or making the wrong digital choices, and leaving themselves vulnerable to disruption. To explain how to create a successful digital strategy and how to execute on it, we made the infographic Digit

This September, TIMAF publishes the Strategy in Digital Transformation book, a practical guide to help you create a successful digital...

Communicating is exchanging information with another person. The more you know about your interlocutor the greater the chance of...

“Unknown is unloved.” The same is certainly true of an organisation's digital strategy. Although organisations invest billions in digital...

Organisations tend to call many things a 'strategy'. But often it is not a strategy at all. Fake strategies like these pollute digital...