In TIMAF’s new Strategy in Digital transformation training, you don’t just learn about AI: you master it. This is your chance to actually use artificial intelligence (AI) to craft a winning digital strategy and turn it into real-world results. Digital transformation isn’t just about technology. It's first of all about strategy. So how do you leverage digital tools to achieve real business goals? And how does artificial intelligence (AI) play a dual role: to develop your strat

A digital strategy is not just a technical plan. It is a strategic compass that helps organisations achieve their goals in an increasingly digital world. But how do you ensure this strategy truly adds value? The answer is simple, yet often overlooked: listen to (senior) management. A digital strategy that truly makes a difference starts with listening. Listening to the vision of management, the pain points of employees, and the needs of customers. Only then can you develop a

One of the most overlooked barriers to successful transformation is a psychological phenomenon: organisational moral disengagement. This occurs when employees, immersed in their organisational roles, lose sight of their identities as customers or citizens. They begin to prioritise internal processes, bureaucratic goals, or short-term organisational wins over the needs and experiences of the very audiences they serve. Research shows * that this shift in perspective — where ind

Digital transformation is no longer a choice, but a necessity. Yet we see many organisations struggling with their digital ambitions. Why? Because they often forget that technology is never the goal, but always the means to an end. Without a clear and coherent digital strategy, any transformation is doomed to fail. But what exactly makes such a strategy indispensable? A compass for the entire organisation A well-developed digital strategy provides vision and focus . It ensure

Strategy is not a static plan, but a dynamic process of adaptation, anticipation and action. This applies just as much to organisations as it does to armies. The war in Ukraine makes it clear that the battlefield is changing dramatically as a result of the introduction of digital technology. In my book Strategy in Digital Transformation , I demonstrate how military strategy forms the basis for effective organisational strategy. But just as on the battlefield, technology is ch

A successful digital strategy stands or falls with the correct use of technology. Artificial intelligence (AI) in particular is often praised as the solution to all kinds of challenges, but the reality is more nuanced. Chatbots that generate incorrect answers, AI agents with security vulnerabilities, or systems that do not meet the actual needs of customers and professionals in the organisation: these are examples of how technology, when used without careful consideration, ca

A digital strategy is more than just a plan on paper. Success lies in its implementation: how well teams understand the strategy, put it into practice and continuously improve it. Many organisations struggle with the gap between strategy and implementation. How do you ensure that everyone in the organisation knows what is going on, what is expected of them and how they can contribute to the digital goals? The solution lies in a powerful combination of a clear strategy and an

Many digital transformations fail due to a lack of a good digital strategy. Sometimes the digital strategy is completely absent, sometimes it is too vague or even completely unworkable. And strategists receive little or no feedback for improvement on strategies that are implemented. In the new TIMAF training course “ Strategy in digital transformation ” , participants learn how to create, share, implement, measure and optimise a digital strategy for a successful digital trans

A successful digital strategy does not start with technology, but with a clear connection to the business strategy. How do you ensure that your digital initiatives truly contribute to your organisation's goals? The TIMAF digital strategy game offers a practical approach to making this connection. The first three steps in the game – the goals, the pain points and the success factors – are the key to a digital strategy that aligns with what really matters to your organisation.

The TIMAF team travelled across Europe over the past few months for three events, a workshop, and the book launch of “Strategy in Digital Transformation”. We met many professionals, exchanged experiences and gained a wealth of impressions. Almost every presentation and almost every conversation was about AI. There was a constant stream of self-proclaimed AI experts who tried to explain artificial intelligence with conviction to an interested but also overwhelmed audience. For

Digital transformation is no longer a buzzword, but a necessity for organisations that want to survive and grow in a rapidly changing world. Yet many initiatives fail – not because of a lack of technology, but because of a lack of strategy and execution power. During the Digital Leadership Forum 2025 in Vienna , I will be giving an interactive masterclass in which we will tackle these challenges. Entitled “Making digital transformation a winner: How to align strategy and exec

In today’s fast-paced, technology-driven world, a digital strategy isn’t just a 'nice to have' - it’s a 'must have'. A digital strategy leads the way to a successful digital transformation. Without one, organisations risk falling behind, missing out on innovation because of lethargy or making the wrong digital choices, and leaving themselves vulnerable to disruption. To explain how to create a successful digital strategy and how to execute on it, we made the infographic Digit

This September, TIMAF publishes the Strategy in Digital Transformation book, a practical guide to help you create a successful digital...

Communicating is exchanging information with another person. The more you know about your interlocutor the greater the chance of...

“Unknown is unloved.” The same is certainly true of an organisation's digital strategy. Although organisations invest billions in digital...

Organisations tend to call many things a 'strategy'. But often it is not a strategy at all. Fake strategies like these pollute digital...