AI agents are the talk of the town. They promise to revolutionise productivity, customer service and decision-making. But as is often the case with new technologies, expectations run higher than reality. What are the pitfalls of placing blind faith in AI agents? And how can you actually succeed by integrating them into a well-thought-out digital strategy? AI agents offer enormous opportunities, provided you approach them in the right way. Don’t start with the technology, but

Strategy is not a static plan, but a dynamic process of adaptation, anticipation and action. This applies just as much to organisations as it does to armies. The war in Ukraine makes it clear that the battlefield is changing dramatically as a result of the introduction of digital technology. In my book Strategy in Digital Transformation , I demonstrate how military strategy forms the basis for effective organisational strategy. But just as on the battlefield, technology is ch

A successful digital strategy stands or falls with the correct use of technology. Artificial intelligence (AI) in particular is often praised as the solution to all kinds of challenges, but the reality is more nuanced. Chatbots that generate incorrect answers, AI agents with security vulnerabilities, or systems that do not meet the actual needs of customers and professionals in the organisation: these are examples of how technology, when used without careful consideration, ca

A digital strategy is more than just a plan on paper. Success lies in its implementation: how well teams understand the strategy, put it into practice and continuously improve it. Many organisations struggle with the gap between strategy and implementation. How do you ensure that everyone in the organisation knows what is going on, what is expected of them and how they can contribute to the digital goals? The solution lies in a powerful combination of a clear strategy and an

Many digital transformations fail due to a lack of a good digital strategy. Sometimes the digital strategy is completely absent, sometimes it is too vague or even completely unworkable. And strategists receive little or no feedback for improvement on strategies that are implemented. In the new TIMAF training course “ Strategy in digital transformation ” , participants learn how to create, share, implement, measure and optimise a digital strategy for a successful digital trans

The TIMAF team travelled across Europe over the past few months for three events, a workshop, and the book launch of “Strategy in Digital Transformation”. We met many professionals, exchanged experiences and gained a wealth of impressions. Almost every presentation and almost every conversation was about AI. There was a constant stream of self-proclaimed AI experts who tried to explain artificial intelligence with conviction to an interested but also overwhelmed audience. For