For me, one of the great benefits of digital technology is that it can help you listen better to your target audiences: both verbal and...

Communicating is exchanging information with another person. The more you know about your interlocutor the greater the chance of...

“Unknown is unloved.” The same is certainly true of an organisation's digital strategy. Although organisations invest billions in digital...

Almost every organisation uses collaboration tools and social tools, but the added value of these tools is often disappointing. Some...

Organisational culture is a critical success factor in any digital transformation. This is because a true digital transformation first...

On 12 March, Advatera is organising a community meeting in Diemen at Randstad. Bram Koster will present the Randstad intranet and you...

Resistance is inherent to transformation. As mentioned in another blog, we are creatures of habit and do not like change. So you get...