A successful digital strategy stands or falls with the correct use of technology. Artificial intelligence (AI) in particular is often praised as the solution to all kinds of challenges, but the reality is more nuanced. Chatbots that generate incorrect answers, AI agents with security vulnerabilities, or systems that do not meet the actual needs of customers and professionals in the organisation: these are examples of how technology, when used without careful consideration, ca

The rise of generative AI raises many questions about its effect on our economy and labor market. All sorts of stories circulate about...

On Tuesday 24th June, Advatera is organising a community meeting at ING Group in Amsterdam. During the meeting, you will also hear from...

For me, one of the great benefits of digital technology is that it can help you listen better to your target audiences: both verbal and...

Recently, Real Story Group released its latest “Martech Stack Vendor Map. With more vendors, a new 'line' and new insights. I often use...

The hype in artificial intelligence (AI) has been revived, with all sorts of expectations and misunderstandings. So it's useful to find...

There is almost no organisation that still works entirely on paper; digital technology is really everywhere in the organisation. But...

In the AI hype, you might forget that artificial intelligence has been deployed by organisations for years. There are already important...