Artificial intelligence (AI) is everywhere. Organisations are investing heavily in AI applications, promising more efficient processes, better decision-making and new sources of revenue. But the reality is that many AI projects do not deliver the desired results. Why? Because AI is not a magic bullet. It is a powerful tool that only creates value if your organisation is ready for it. At TIMAF, we see every day that organisations wishing to deploy AI must first work on their d

The TIMAF team travelled across Europe over the past few months for three events, a workshop, and the book launch of “Strategy in Digital Transformation”. We met many professionals, exchanged experiences and gained a wealth of impressions. Almost every presentation and almost every conversation was about AI. There was a constant stream of self-proclaimed AI experts who tried to explain artificial intelligence with conviction to an interested but also overwhelmed audience. For

This September, TIMAF publishes the Strategy in Digital Transformation book, a practical guide to help you create a successful digital...

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For me, one of the great benefits of digital technology is that it can help you listen better to your target audiences: both verbal and...

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There is almost no organisation that still works entirely on paper; digital technology is really everywhere in the organisation. But...

In a rapidly changing world, an organisation's ability to operate effectively and grow sustainably is crucial. These capabilities - or...

Digital transformation can help an organisation be truly successful in this digital age. But without good governance, such a...

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There is a lot of talk about digital transformation. The emphasis is often too much on technology. Fortunately, there are more and more...

Organisational culture is a critical success factor in any digital transformation. This is because a true digital transformation first...

These summer months, I am working steadily on the new book 'Strategy in Digital Transformation'. This will be a read and do book that...

Organisations are struggling with their strategy. And that's a problem, because without a clearly supported strategy, digital...

A strategy is often planned in advance, but sometimes it is also a certain pattern of organisational behaviour that arises...