AI agents are the talk of the town. They promise to revolutionise productivity, customer service and decision-making. But as is often the case with new technologies, expectations run higher than reality. What are the pitfalls of placing blind faith in AI agents? And how can you actually succeed by integrating them into a well-thought-out digital strategy? AI agents offer enormous opportunities, provided you approach them in the right way. Don’t start with the technology, but

Artificial intelligence (AI) is everywhere. Organisations are investing heavily in AI applications, promising more efficient processes, better decision-making and new sources of revenue. But the reality is that many AI projects do not deliver the desired results. Why? Because AI is not a magic bullet. It is a powerful tool that only creates value if your organisation is ready for it. At TIMAF, we see every day that organisations wishing to deploy AI must first work on their d

The TIMAF team travelled across Europe over the past few months for three events, a workshop, and the book launch of “Strategy in Digital Transformation”. We met many professionals, exchanged experiences and gained a wealth of impressions. Almost every presentation and almost every conversation was about AI. There was a constant stream of self-proclaimed AI experts who tried to explain artificial intelligence with conviction to an interested but also overwhelmed audience. For

This September, TIMAF publishes the Strategy in Digital Transformation book, a practical guide to help you create a successful digital...