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A good strategy always has these three key elements
Organisations tend to call many things a 'strategy'. But often it is not a strategy at all. Fake strategies like these pollute digital...

Erik Hartman
Sep 7, 20233 min read
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Do you have an idea for my new book?
These summer months, I am working steadily on the new book 'Strategy in Digital Transformation'. This will be a read and do book that...

Erik Hartman
Jul 6, 20231 min read
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A good strategy solves a problem
It seems like an open door: a good strategy solves a problem. But unfortunately, I still see many strategies that do not start from a...

Erik Hartman
Jun 30, 20233 min read
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From Grand strategy to digital strategy: it's an end-to-end process
Organisations are struggling with their strategy. And that's a problem, because without a clearly supported strategy, digital...

Erik Hartman
Jun 22, 20233 min read
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Take a pragmatic approach to your strategy
A strategy is often planned in advance, but sometimes it is also a certain pattern of organisational behaviour that arises...

Erik Hartman
Jun 8, 20233 min read
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Strategy in digital maturity as a foundation for success
The success of a digital transformation depends largely on the strategy that determines why the transformation takes place and when it is...

Erik Hartman
May 26, 20233 min read
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Create a digital strategy in 12 steps
A digital strategy offers the more likely to succeed in achieving digital transformation. However, many professionals balk at creating a...

Erik Hartman
May 16, 20232 min read
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A digital strategy as the starting point of your digital transformation
A digital transformation can never succeed if it is not based on a clear strategy. That strategy must be understandable and executable....

Erik Hartman
May 5, 20233 min read
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What management can already learn from deploying AI in the organisation
In the AI hype, you might forget that artificial intelligence has been deployed by organisations for years. There are already important...

Erik Hartman
Apr 17, 20233 min read
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Gartner DXP Magic Quadrant 2023: tools for an optimal digital experience
Gartner published a new Magic Quadrant for digital experience platforms (DXP). Digital experience platforms are used to manage the...

Erik Hartman
Apr 11, 20233 min read
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Generative AI output will lead to much and much more information to be managed
In the hype of generative AI tools, one thing is certain: this is going to produce awesome mountains of extra information. Information...

Erik Hartman
Apr 7, 20234 min read
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Information without a process is like a fish without water
Information professionals have quite a tendency to deal only with 'their' documents, records, content, data, video or any other form of...

Erik Hartman
Apr 5, 20233 min read
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The value of digital maturity in the AI hype
There is now so much AI (artificial intelligence) coming our way. Many organisations are afraid that they will miss the boat. It's...

Erik Hartman
Mar 30, 20233 min read
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The road to digital maturity runs through technology and culture
Organisations are undergoing a change to better meet the demands and opportunities of the digital age in which we now live. However, this...

Erik Hartman
Mar 14, 20231 min read
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7 persistent myths in tool selection debunked
Tools are as old as the road to Rome. And older. And in the hype of digital transformation, the call for tools is only growing. There are...

Erik Hartman
Mar 9, 20237 min read
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Learn from professionals from other organisations in the Advatera community
In 2023, Advatera will organise community meetings in the Netherlands and Belgium again. Meet colleagues from other organisations and...

Erik Hartman
Mar 7, 20232 min read
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Google knows within 5 minutes who is a good leader
Good leadership is decisive for making an organisation successful. But how do you objectively measure whether someone is a good leader?...

Erik Hartman
Mar 6, 20233 min read
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The hidden power of teams
Employee engagement is a driving force behind the success of any digital transformation. Not only the technology, but also the people in...

Erik Hartman
Mar 2, 20233 min read
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Embrace failures to build a learning culture
"Who works makes mistakes". But those who make mistakes often get negative reactions from colleagues and management. That causes fear of...

Erik Hartman
Mar 1, 20233 min read
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Webinar 'Culture in digital transformation'
Culture is the most influential - and underestimated - success factor in digital transformations. Join the webinar on March 10 to learn...

Erik Hartman
Feb 28, 20231 min read
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