A digital strategy is not just a technical plan. It is a strategic compass that helps organisations achieve their goals in an increasingly digital world. But how do you ensure this strategy truly adds value? The answer is simple, yet often overlooked: listen to (senior) management. A digital strategy that truly makes a difference starts with listening. Listening to the vision of management, the pain points of employees, and the needs of customers. Only then can you develop a

Many digital transformations fail due to a lack of a good digital strategy. Sometimes the digital strategy is completely absent, sometimes it is too vague or even completely unworkable. And strategists receive little or no feedback for improvement on strategies that are implemented. In the new TIMAF training course “ Strategy in digital transformation ” , participants learn how to create, share, implement, measure and optimise a digital strategy for a successful digital trans

The TIMAF team travelled across Europe over the past few months for three events, a workshop, and the book launch of “Strategy in Digital Transformation”. We met many professionals, exchanged experiences and gained a wealth of impressions. Almost every presentation and almost every conversation was about AI. There was a constant stream of self-proclaimed AI experts who tried to explain artificial intelligence with conviction to an interested but also overwhelmed audience. For