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New 'MarTech' overview
Recently, Real Story Group released its latest “Martech Stack Vendor Map. With more vendors, a new 'line' and new insights. I often use...

Erik Hartman
May 9, 20252 min read


From scenario to successful tool selection: Epics, User Stories and Requirements
When you get to work selecting a new tool or application, creating scenarios is often the first step. Scenarios help you identify the...

Erik Hartman
Mar 6, 20253 min read


Gartner DXP Magic Quadrant 2023: tools for an optimal digital experience
Gartner published a new Magic Quadrant for digital experience platforms (DXP). Digital experience platforms are used to manage the...

Erik Hartman
Apr 11, 20233 min read


7 persistent myths in tool selection debunked
Tools are as old as the road to Rome. And older. And in the hype of digital transformation, the call for tools is only growing. There are...

Erik Hartman
Mar 9, 20237 min read

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