The organisation is dissatisfied with its digital tools. The old system is faltering, the competition is moving faster, and management has just returned from an inspiring conference and is raving about the new technology they heard such enthusiastic stories about. The cloud! That platform! That AI! And so a project is launched with a brief that sounds temptingly simple: “Just implement the new technology ‘as is’, so exactly as we work now.” It feels safe. No hassle with proce