AI is no longer a thing of the future. It is here, now, and it is transforming the way organisations operate, innovate and compete. But here is the harsh reality: AI amplifies what already exists. Poor processes get worse, unclear strategies lead to chaos, and poor collaboration results in isolated systems that add no value. Organisations looking to implement AI soon come up against the limits of their own digital immaturity. The lower the level of digital maturity, the lower