In TIMAF’s new Strategy in Digital transformation training, you don’t just learn about AI: you master it. This is your chance to actually use artificial intelligence (AI) to craft a winning digital strategy and turn it into real-world results. Digital transformation isn’t just about technology. It's first of all about strategy. So how do you leverage digital tools to achieve real business goals? And how does artificial intelligence (AI) play a dual role: to develop your strategy and to solve...

A digital strategy is not just a technical plan. It is a strategic compass that helps organisations achieve their goals in an increasingly digital world. But how do you ensure this strategy truly adds value? The answer is simple, yet often overlooked: listen to (senior) management. A digital strategy that truly makes a difference starts with listening. Listening to the vision of management, the pain points of employees, and the needs of customers. Only then can you develop a plan that is not...

One of the most overlooked barriers to successful transformation is a psychological phenomenon: organisational moral disengagement. This occurs when employees, immersed in their organisational roles, lose sight of their identities as customers or citizens. They begin to prioritise internal processes, bureaucratic goals, or short-term organisational wins over the needs and experiences of the very audiences they serve. Research shows * that this shift in perspective — where individuals act as...